WHO POSTER PROJECT

Public Service Announcement Poster Campaign

This project is a three-piece Public Service Announcement (PSA) poster campaign created for the World Health Organization’s Arts and Health Initiative. The campaign explores how creative expression can support mental and emotional well-being and frames art as an accessible, everyday form of care.

To present the final posters, I placed each design into a digital mockup to show how the campaign could live in real-world public spaces. Viewing the posters in context helped reinforce the idea that these messages are meant to be seen by a broad audience and understood quickly. While each poster features a different moment of engagement with the arts, they are unified through consistent typography, color palettes, and an expressive, hand-drawn visual style.